Informatica is acquiring GreenBay Technologies, a Wisconsin based startup that it funded to fill in a gap with its machine learning capabilities when it comes to matching data entities and the schema that represent them. Informatica's latest acquisition extends machine learning capabilities into matching of data entities and schemas. And the acquisition came out of Informatica's first formal partnership effort with a university. The new capabilities will find their ways into Informatica's existing master data management (MDM), enterprise data catalog, privacy, governance, and data integration offerings. The company, GreenBay Technologies, was co-founded by a University of Wisconsin at Madison computer science professor and began operation with ties to the university and its alumni research foundation.

Informatica, the enterprise cloud data management leader, today announced it is investing in GreenBay Technologies, a data management startup focused on AI and machine learning, to develop AI innovations that strengthen the impact of Informatica's AI-powered CLAIRE engine across its Intelligent Data Platform . GreenBay Technologies has ties to the University of Wisconsin (UW) at Madison and the Wisconsin Alumni Research Foundation (WARF), one of the oldest and most successful technology transfer offices in the nation focused on advancing transformative discoveries to the marketplace. GreenBay Technologies develops products that use machine learning and big data technologies to automate complex data management tasks such as entity and schema matching. The company was co-founded by Dr. AnHai Doan, UW's Vilas Distinguished Achievement Professor, who oversees multiple data management research projects at the university's department of computer science. Doan and the staff of Ph.D. students will collaborate with Informatica's R&D team to enhance Informatica's CLAIRE engine and power industry-leading data management solutions.